Social media · Lumi Skincare · 2026

Glow Up Challenge

+212% social reach in 8 weeks

Glow Up Challenge

The challenge

A 30-day creator challenge that turned customers into content and doubled repeat orders.

The approach

We started with a clear goal, one audience and one message, then built the content, campaigns and automations around it, measuring every week.

The result

+212% social reach in 8 weeks. The numbers held steady in the months after launch.

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